Frequently Asked Questions 

About Your Mary Kay Business
How much money can I expect to earn as an Independent Business Consultant?

The earning opportunity associated with a Mary Kay business is certainly open-ended; however, it is impossible to guarantee that a particular level of income can be earned. The amount of money you may make as a Mary Kay Independent Beauty Consultant will depend upon many factors, including your personal goals and the amount of time and effort you choose to invest in your business. Many Independent Beauty Consultants operate their businesses on a part-time basis with the goal of meeting short-term financial goals – such as the purchase of holiday gifts for their families, to pay for a family vacation, school clothes or tuition for their children. Meanwhile, others decide to build their Mary Kay businesses to the point at which it becomes possible for them to quit their jobs and pursue their Mary Kay businesses full time. The bottom line is that how much you earn in your Mary Kay business is strictly up to you. So in the words of Mary Kay Ash, “Set your goals and hang on to them until they are a reality. You’ve got to believe it before you will ever see it. Whatever the mind can perceive and believe, you can achieve!”

What are the sales and marketing approaches that will help me most successful in a Mary Kay business?

Mary Kay made it clear that she did not like pushy salespeople. While tenacity and perseverance are certainly important qualities for success in any sales-oriented business, we have found that the most successful Mary Kay Independent Beauty Consultants approach sales and team-building by consistently applying the Golden Rule, using their own good judgment along with a loving and caring spirit. As a result, when making decisions about your sales and team-building activities, we always recommend that you put yourself in the other person’s shoes, remembering to treat them only as you would want to be treated. As Mary Kay often said, “You have a wealth of influence, and everyone you meet forms an impression of you by your words and actions. So make the Golden Rule your way of life.”

The Mary Kay business opportunity: what does it really take to succeed?

Independent Sales Directors and Independent National Sales Directors talk about living their dreams, and you question just what it takes to get there. You may have heard them talk about the flexibility of a Mary Kay business and how it has enabled them to spend quality time with their families. They can earn such rewards as the use of a Mary Kay Career Car and monetary earnings that perhaps allowed them to give up their full-time jobs. How is it possible to have it all?

Make no mistake: These women have worked very hard to get where they are today. When people hear Mary Kay Ash’s philosophy of “God first, family second, career third,” they may misinterpret what she meant. Keeping one’s priorities in balance doesn’t mean you don’t have to work hard or make sacrifices to be successful. What does set the Mary Kay opportunity apart from a typical corporate job, however, is that you have more flexibility.

How much inventory do I need to purchase as a new Independent Beauty Consultant?

You’ve just purchased your Starter Kit, and now you are wondering how much inventory you should order to get your business started. The first thing to remember is that purchasing inventory is an individual decision – and it’s certainly not a requirement for you to begin your Mary Kay business. We always recommend that you determine what activity level you intend to pursue in your Mary Kay business and then, if appropriate for your personal circumstances, invest in a level of inventory that supports that activity.

As you contemplate your decision, you may want to consider why Mary Kay Ash believed maintaining an appropriate amount of inventory was beneficial. Among other things, Mary Kay always enjoyed the instant gratification and excellent customer service she could provide a customer who wanted her skin care or color cosmetics products on the spot. She knew that doing so could help build a strong customer base and create loyal customers for life.

If you choose to purchase inventory, you can always rest assured that there will be a multitude of Company-published materials available to you that contain excellent sales tips aimed at helping you successfully sell your products. You also have the opportunity to ask other successful independent sales force members, such as your Independent Sales Director, for tips and advice on selling Mary Kay® products. Sometimes all it takes is a fresh viewpoint to help you generate effective strategies for growing your business.

Finally, if you decide that a Mary Kay business is not for you, you can take comfort in knowing that the Company will repurchase, at 90 percent of your original net cost, original and unused Section 1 products, provided such items were purchased by you from the Company within one year prior to return. 

About Mary Kay® Products
How often does Mary Kay introduce new products ? How does that impact an Independent Beauty Consultant's business?

Mary Kay Inc. is always looking at new products in order to keep up with current trends and be competitive in the marketplace. In a marketplace driven by innovation, it is critical to stay competitive by introducing new products. Targeted products that treat special concerns and work along with our core skin care line are introduced to the product lineup to meet needs that are expressed by consumers. Limited-edition color items are introduced periodically to reflect the trends of the season. Our core product lines are updated once every 3 to 5 years to take advantage of the latest innovations in skin care. And although we don’t do it often, we occasionally update our packaging to ensure that we continue to stay on-trend and keep our presentation current and fresh. Remember that we’re in the fast-changing cosmetics business. Much like the automobile, fashion and consumer electronics industries, in the cosmetics industry, newness is what attracts customers to the brand.

With respect to inventory, our goal is to communicate to the independent sales force any changes to regular-line products at least three to six months in advance. This allows for adjustment of their inventory levels and helps them make informed decisions in the meantime in regard to their product orders and needs. In addition, whenever significant changes are made, we share tips to help them manage their inventory in the months leading up to the changes.

About the Direct Selling Industry
What is direct selling?

It is a way to sell products or services person-to-person, away from a fixed retail location.  A direct-sales business allows you to connect with customers one-on-one, in groups at parties or through online tools, catalogs or by phone.

Is direct selling for me?

A direct-selling opportunity is a viable option for people of all ages, genders and income levels. It is an especially good opportunity for those who want more flexibility and control over their lives and who:

  • Have an entrepreneurial spirit.
  • Like working with people.
  • Desire a less structured working environment.
  • Are looking to supplement their income without making a large investment.
  • Want an opportunity to earn open-ended income.
What is Mary Kay Inc.'s relationship with the Direct Selling Association (DSA)?

The Direct Selling Association (DSA) is a highly regarded U.S. national trade association of firms that manufacture and distribute goods and services sold directly to consumers through an independent sales force. Mary Kay Inc. has been a member of the DSA since 1970, and Mary Kay executives have a history of involvement with the organization. Several have served or currently serve on the governing board and have been instrumental in shaping policies for the industry, particularly the Code of Ethics. To learn more about the DSA, click here

Is there a direct selling Code of Ethics?

The Code of Ethics is the cornerstone of the Direct Selling Association's commitment to ethical business practices and consumer services. It ensures that statements made by member companies are honest and forthright. Mary Kay executives led the way and played a key role in strengthening the code to further protect consumers and independent sales force members in the industry. Every member company pledges to abide by the Code's standards and procedures as a condition of admission and continuing membership. The Code assures the independent sales force and consumers that they are dealing with a company serious about providing quality and service at the highest levels.

The Direct Selling Association recognizes Mary Kay Inc. as an annual participant in the "DSA Code of Ethics Communication Initiative" for its efforts to promote the Code of Ethics. For further information about the DSA Code of Ethics, click here.

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